BIGRAY Insights
Brand Photography & Storytelling
We don’t just capture faces—we capture essence. From portraits to campaigns, we craft visual identities that live in memory, weaving images with words that tell your story with style, depth, and soul.
Organizational Storytelling & Internal Branding
Every company has folklore—heroes, rituals, myths. We surface and shape these narratives into strategic internal branding that unites people, builds belonging, and turns employees into ambassadors.
Corporate Image Consulting
Style is strategy. We design executive presence for global stages, blending attire, cultural cues, and confidence coaching so leaders and teams look the part—and own the room.
Ghostwriting for Thought Leaders
Your ideas deserve a sharper stage. We turn vision into voice with ghostwritten articles, books, and speeches that make leaders unforgettable—smart, magnetic, and undeniably original.
Personal Branding & Career Design
Authority isn’t given, it’s designed. We help leaders, founders, students, business owners, working individuals and women craft personal brands that command attention, aligning visual identity, career strategy, and narrative power for impact across minds and markets.
Leadership & Communication Diagnostics
We map the invisible: how leaders actually communicate across cultures and generations. Our diagnostic tools decode gaps, power dynamics, and hidden signals—turning dysfunction into clarity.
Cross-Cultural Training & Workshops
Global shifts demand cultural fluency. We design workshops and transformation stories that help organizations navigate change with intelligence, empathy, and narrative alignment.
Narrative Design for Games
Folklore meets code. We create myth-rich worlds, unforgettable characters, and cultural depth for developers who care about meaning as much as mechanics.
Meet THE TEAM
Dr. Rashmi Bhattacharjee: Founder and Consultant
I built BIGRAY on a simple idea: culture is not decoration—it is strategy.
I’ve sat in boardrooms where global teams collapsed over unspoken cultural codes. I’ve coached entrepreneurs, individuals, students and professionals who were brilliant but invisible because their confidence didn’t translate into a résumé. I’ve written for leaders who had vision but no voice. And I’ve seen how stories—told right—can hold a company together, launch a career, or even spark a movement.
As a cultural anthropologist turned creative strategist, I founded BIGRAY to humanize the way we do business and branding. Not with gimmicks or jargon—but with intelligence, style, and soul.
Whether you’re a leader ready to reinvent your public presence, a company looking to decode culture, or a creator weaving myth into modern worlds—BIGRAY exists to make sure your story is felt, remembered, and impossible to ignore.
— Dr. Rashmi Bhattacharjee
Founder, BIGRAY
Susan Bhattacharjee – Change navigator with an anthropologist’s brain and a New Yorker’s wit
Our Consulting Partner, Susan is what happens when strategy marries curiosity- with a dash of sass for good measure. She can dissect a balance sheet, slay an HR conundrum, and still debate Foucault over a Bubble Tea without missing a beat. Her playground? Finance, HR, and bureaucracy- the very places most people run from, She loves them, translating 100-page reports into one-liners that sting, sparkle, and stick. At BIGRAY, Susan is our filter for the fluff- ensuring every idea is professor-proof and CEO-ready, with just enough wit to keep everyone on their toes.